Background

Lind Marine is a family-owned and operated company specializing in marine construction, dredging, and environmental remediation services. They have a strong presence in the San Francisco Bay Area and provide a range of services including dredging, barge transportation, waterfront construction, and environmental cleanup projects.

Challenge

The challenge of updating the user experience of LindMarine.com lies in balancing the need for modernization with the preservation of the brand's identity and values. Additionally, ensuring seamless integration of new features and functionalities while maintaining accessibility and usability across different devices and user demographics presents a significant challenge.

Furthermore, aligning the updated user experience with the diverse needs and expectations of Lind Marine's various stakeholders, including customers, employees, and partners, requires careful consideration and strategic planning. Finally, navigating potential technical constraints and resource limitations while striving to deliver an exceptional user experience adds another layer of complexity to the update process.

Ultimately, the goal is to create an experience that effectively promotes Lind Marine and its comprehensive range of services to potential customers.

Solution

Enhancing the visual storytelling the website will offer a chance to revitalize the Lind Marine narrative, presenting it in a compelling and visually engaging way. Expanding user perception allows us to broaden how potential customers perceive the Lind Marine brand and its services.

Modernizing and rebuilding the website from the ground-up using WordPress will simplify maintenance and reduce costs associated with updates and optimization. We can do this by implementing an easy-to-use CMS solution, tied with a well-crafted user experience that encourages deeper exploration of the brand, thus increasing time spent on the site by potential customers.

Impact

The Lind Marine mission prioritizes safety and environmental sustainability, and their dedicated team provides marine services and products that are increasingly relevant. The experience we created highlights Lind Marine's diverse capabilities and commitment to excellence, exceeding customer expectations, and environmental stewardship.

The new website has enabled them to create a powerful marketing platform, facilitating their business evolution as they introduce new products and services. The transition has been crucial, driving positive change for Lind Marine on the Pacific West Coast and beyond, increasing traffic, engagement, impressing business partners, and boosting employee pride.